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Fresh tracks
Fresh Tracks, is a training and events business based in Hertfordshire, United Kingdom. The company delivers programmes worldwide with particular emphasis on United Kingdom, mainland Europe and the United Arab Emirates.
==History==
The business was founded in 1991 by Dan Collins focusing on designing and delivering experiential learning activities. In 1997, responding to a brief from Pepsi Co, Fresh Tracks created the Chocolate Challenge, a team building exercise based around creating a brand of boxed chocolates. Further exercises have since been created for both corporate clients and a number of TV shows, including The Paul O'Grady Show〔(【引用サイトリンク】title=The Paul O'Grady Show - Channel 4 )〕) and Big Brother.
Having observed that trust is a primary factor in the success or demise of teams and customer relationships, Fresh Tracks teamed up with a former client David Thompson in 2007 to write: Trust Unwrapped, A story of Ethics, Integrity and Chocolate, (ISBN 978-0-9558024-0-9) a combination of business text book and fable.
In 2009 a study into the personalities of brands resulted in the production of Innocent Success (released by Video Arts) which is a training film that goes behind the scenes at smoothie maker innocent to explore how their culture has impacted growth.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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